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Ogilvy Entertainment’s Scott Goes to WME | IMG

Brand Marketing

By Noreen O'Leary

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the [...]

Brand Marketing

Mario Batali Teams With OgilvyEntertainment to Create New Shows

By Andrew McMains

Brand Marketing

Media Shops Try New Tricks in Branded Content

By Andrew McMains, Gabriel Beltrone

Brand Marketing

A Word of Advice on Pinterest Ads

By Gabriel Beltrone

Brand Marketing

Recasting Web Series, OgilvyEntertainment Turns to Big Pussy

By Andrew McMains

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DuPont Eschews Ads for Content in Global Push

Brand Marketing

By Andrew McMains

DuPont has traded in TV spots for editorial content and advertorials in a bid to become a thought leader around global concerns like fuel, protection, and food.