Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the entertainment, sports and media giant.
OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at millennials. And in a twist for OgilvyEntertainment, the TV and online content won’t be branded.
It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of […]
Lest you think that OgilvyEntertainment is only in the business of developing branded content, along comes The Cannolis, an advertising-free, animated series on the web that OgilvyEntertainment is backing.