Aeromexico Takes Aim at Trump With a Gritty, Defiant Ad About Walls and Borders
Creativity
"Borders. Has anything good ever come of them?" asks a voiceover in the spot below, as gray-scale images of walls, fences and "No Trespassing" signs speed past. "Separation? Limits? I've [...]
This Ad Campaign Is Targeting People Who Hate Themselves for Making Ad Campaigns
Creativity
This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them. Just in time for International [...]
Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM’s Oscars Ads
Brand Marketing
Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the [...]
Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not
Performance Marketing
BARCELONA, Spain—By 2020, there will be 50 billion Internet of Things (IoT) devices globally, according to Cisco. That's the one big stat that keeps coming up at Mobile World Congress [...]
5 Reasons a Job in Asia Will Propel Your Creative Career Forward
Brand Marketing
As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore an
Ad of the Day: IBM’s Watson Talks Love and Loss With Bob Dylan in Advertising’s Oddest Pairing
Brand Marketing
Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov.