For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme.
When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business saw its own turbulent times, with no less than five top executives at major agencies being fired or resigning abruptly amid scandals.
Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North American CCO of content and social.
Elle Fanning whirls and twirls as Roberto Fonseca's insistent, ever-building "Mi Negra Ave Maria" unfurls on the soundtrack. Manhattan's glass and concrete canyons shimmer and shine. Gift boxes fall like snowflakes while precious gems sparkle! sparkle! sparkle! Such is Ogilvy & Mather's 2016 holiday commercial for Tiffany & Co., which also serves as a celebratory marker for the iconic luxury retailer's 180th anniversary.
Apple's latest iPhone rollout wasn't a game changer. Samsung's was a disaster. That leaves room for another phone maker to swoop in and claim its device is the future of mobile. And that's exactly what Moto is looking to do with its first television commercial since 2011. The new work, from Ogilvy & Mather, plays off the lack of enthusiasm and innovation in the mobile phone market this year. The 60-second spot uses a bold color palate to get the viewer to see Moto as the solution to that drudgery.
In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along. So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back. That's exactly what Motorola, now a Lenovo company, has done with a full-page print ad from Ogilvy in The New York Times.
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and massive viral hits.
CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men that they are still manly even if they occasionally do unmanly things.
CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards in Pharma and Health & Wellness, respectively, at the Lions Health festival-within-a-festival.
All hail the king! Anselmo Ramos has become a master of leveraging social topics to help build brands on the global stage. As creative chief at Ogilvy's David agency, he oversaw the "Proud Whopper" campaign for Burger King.