Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down
Brand Marketing
For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme.
This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We’ve Seen
Creativity
In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along. So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to [...]
These 6 Great CPG Commercials Were the Whole Package
Brand Marketing
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and [...]
Ogilvy Nabs a Grand Prix at Cannes for KFC Radio Ads Telling Men They’re Still Manly
Brand Marketing
CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men [...]
London Offices of Ogilvy and FCB Inferno Win Grand Prix in Lions Health at Cannes
Brand Marketing
CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards [...]
David’s Creative Chief Takes Pride in His Winning Work for Burger King
Brand Marketing
All hail the king! Anselmo Ramos has become a master of leveraging social topics to help build brands on the global stage. As creative chief at Ogilvy's David agency, he [...]