Mutants and a Talking Puppet Can’t Believe Pizza Hut Is for Real in These Silly Ads
Creativity
Pizza Hut embraces absurd wordplay in a new campaign from Ogilvy & Mather London—and it's not a bad deal.
Ad of the Day: IBM’s Watson Talks Love and Loss With Bob Dylan in Advertising’s Oddest Pairing
Brand Marketing
Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov.
These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment
Brand Marketing
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has [...]
Q&A: Ogilvy’s Worldwide CCO on Today’s ‘Breathtaking’ and Limitless Era of Creativity
Brand Marketing
Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies [...]
10 Dream Jobs for Creatives and How the People Who Have Them Got Them
Brand Marketing
A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine, [...]
As More Marketers ‘Go Rainbow,’ Is a Boom in LGBT Specialty Shops on the Horizon?
Brand Marketing
Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose [...]