Nationwide’s Jingle Gets a Modern Tune-Up in Ogilvy’s Olympic Spots
Creativity
Brad Paisley and Rachel Platten are on your side, performing expanded versions of Nationwide's iconic jingle in the insurance company's new spots from Ogilvy & Mather. Launched during NBC's Olympics [...]
Nationwide Picks Ogilvy & Mather as Its New Creative Agency of Record
Brand Marketing
Six weeks after ending its seven-year relationship with McKinney, insurance giant Nationwide has officially named WPP's Ogilvy & Mather New York as its new creative agency of record without a [...]
Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM’s Oscars Ads
Brand Marketing
Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the [...]
Departing Ogilvy CEO Miles Young Reflects on Tempering a Proud Legacy With Humility
Brand Marketing
For nearly 35 years, Miles Young's life has been built around Ogilvy & Mather, the agency where he consistently climbed the ranks, eventually becoming global CEO in 2008.
Time Warner Cable Splits With Ogilvy After 12 Years
Brand Marketing
Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in [...]
Ogilvy Has Named a New Global CEO
Brand Marketing
The speculation about a successor to Miles Young is over: John Seifert is the new Ogilvy & Mather worldwide CEO, effective immediately. Young will continue as worldwide chairman until Sept. [...]