offline campaign

Ben & Jerry’s Lets Subways, Cabs and Spoons Help Vote for Ice Creams

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new.

TripAdvisor Hires Shops for Its First Offline Campaign

TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge.After a review, the travel website has hired The Fantastical to handle creative responsibilities and Hill Holliday to plan and buy media. TripAdvisor declined to discuss its media budget for the fall effort, but sources estimated it at $30 million.