Office Depot

Ad of the Day: Office Depot Has Comically Snarky Little Holiday Gifts for Your Co-Workers

In this fun, snarky Office Depot campaign, McCann New York turns boring old office supplies into amusingly pointed workplace-themed holiday gifts.

Google Is Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic

Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store. 

Accounts in Review: See What’s Up for Grabs and Who’s Chasing It

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million […]

Office Depot Selects New Agencies

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer.

White Castle Reviews Its Creative and Media Business

White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months.

Office Depot Teams Up With R5 for Back-to-School Campaign

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that integrates image recognition into its shopping app.

Office Depot’s Review Follows Merger With OfficeMax

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.

Amazon Is Among Pinterest’s Best Retailers for the Holidays

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research.

[Updated] Office Max Tests Web Program That Offers Political Targeting

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point.