Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars
Performance Marketing
More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major market
Facebook Exec Says Oculus Rift’s Potential Will Be Discovered in Early Experimental Stage
Performance Marketing
Dropping by the annual Omnicom Media Group opening night CES party for its clients at the Hyde Bellagio club in Las Vegas, Carolyn Everson, Facebook's vp of global marketing solutions, [...]
How Oculus Rift Is About to Reshape Marketing Creativity
Performance Marketing
Nancy Bennett is a virtual-reality marketing veteran.
Acquiring a Social Agency Is Sounding Less Sexy by the Month
Brand Marketing
Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.
MillerCoors Is Testing Branded Content With 26 Different Tech Companies
Performance Marketing
MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies.
5 Comic-Con Brand Partnerships That Make Actual Sense
Brand Marketing
There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask [...]