Oculus Rift

Will Google’s ‘Soft and Cozy’ Approach to VR Headsets Make the Space More Mainstream?

Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device.

5 Trends That Are Radically Reshaping Shopper Marketing

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard than wading through the jam-packed neighborhood Kroger, and Amazon and eBay and Overstock sell, well, everything.Who needs retail anymore?

How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes


After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.

7 Marketing Implications of the Oculus Rift Being Available to Consumers

Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream.

NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist

The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down.

OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream


Here Are 6 Must-See Tech Categories for Marketers at CES

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology […]

Facebook’s Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others.