The Future According to Facebook … Is Terrifying
Performance Marketing
In a lot of ways, I feel like marketers are still catching up to what the Internet has done to marketing. But a couple weeks ago, at the F8 developers [...]
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
Performance Marketing
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, [...]
7 Marketing Implications of the Oculus Rift Being Available to Consumers
Performance Marketing
Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream.
NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist
Performance Marketing
The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down.
Free Virtual Reality Is Totally Metal
Performance Marketing
When it comes to technology, adoption is everything. And that's a great opportunity for marketers ... like Megadeth. Their "metal origami" gambit is a model of how virtual reality can [...]
OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream
Performance Marketing