OCR

You Can Buy Nielsen Ratings on YouTube Starting Next Month

Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have quieted some of the more skeptical marketers) that it's going to start selling guarantees to advertisers based on OCR ratings one month from today.

Nielsen Partners With Credit-Check Giant Experian’s Marketing Side

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to Nielsen for use in the latter's online campaign ratings (OCR), adding more measurements to Nielsen's data, which already includes info from Facebook.

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.