ANA’s Liodice Warns Business to Collaborate More
Brand Marketing
If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual [...]
Pebbles Boulders, Alpha Bits Now Safer for Children
Brand Marketing
Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than [...]
This ‘Toxic Fat’ PSA Is Super Gross but Effective
Creativity
If you thought some of New York City's anti-obesity ads were a little graphic, then you'll probably lose an hour of sleep after watching this Australian spot cautioning against the [...]
Study: Slow Progress in Cereal Marketed to Kids
Brand Marketing
Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission.
Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge
Brand Marketing
No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity [...]
Life Is Sweet for Man Eating Sugar Packets in PSA
Creativity
We all know New York City is very concerned about our diet, but now the Centers for Disease Control and Prevention have picked up one of the city's anti-junk-food ads [...]