Michelle Obama: Marketing Can Make America Healthier
Brand Marketing
I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would [...]
Coca-Cola Ad Defends Aspartame
Brand Marketing
Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame.
NYC Soda Ban Goes Down the Drain (Again)
Brand Marketing
Drink up, New Yorkers. Mayor Michael Bloomberg's ban on sugary drinks of 16 ounces and up is still dead. The New York State Supreme Court's Appellate division Monday upheld a [...]
Shaq Fouls Out With Nutrition Group
Brand Marketing
Shaquille O'Neal, the former basketball star who once told CNN he tries to "stay away from the sodas" to avoid diabetes, is now pitching a soda line carrying his name.
Food and Beverage Companies Slim Down Products to Fight Obesity
Brand Marketing
The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem.
Coca-Cola Makes Global Pledge to Not Target Kids Under 12
Brand Marketing
It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked [...]