Politicians, Advertisers Capitalize on Healthcare Ruling
Performance Marketing
Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate.
Every Picture (and Tweet, and Clip) Tells a Story
Performance Marketing
With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify.
Adman Hitches a Ride With the Romney Camp
Brand Marketing
With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns?