This week, the Adweek staff is highlighting a robotic family assistant, a hoverboard that won't spontaneously combust, Oakley's Olympian-worthy sunglasses and more. Take a look!
At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart.
Oakley, maker of sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks of high-flying sports performance brands like Red Bull and Nike.