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This Week’s Must-Haves: A Robotic Assistant That Gets to Know Your Family

Brand Marketing

By Emma Bazilian

This week, the Adweek staff is highlighting a robotic family assistant, a hoverboard that won't spontaneously combust, Oakley's Olympian-worthy sunglasses and more. Take a look!

Brand Marketing

Bubba Watson’s Jetpack: The Story Behind Oakley’s Latest Insane Golfing Vehicle

By Tim Nudd

Brand Marketing

Oakley Flaunts Its Culture in New Branding Effort

By Joan Voight

Brand Marketing

Adweek’s Top 10 Commercials of the Week

By Tim Nudd

Creativity

Bubba Watson’s Hovercraft Golf Cart: How Is It Not an April Fools’ Joke?

By Tim Nudd