New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video

Even a 224-year-old can be on Snapchat these days.

Will U.S. Shoppers Embrace Alibaba?

Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market.

Tremor’s IPO Is Off to a Bumpy Start, but It’s Still Necessary

For its first day on the NYSE, digital video ad network Tremor Video priced its stock at $10—below the $11-13 range predicted by industry analysts—and then the market promptly dropped it 2.5 percent to $9.75.

New York Stock Exchange Joins Content Marketing Push

The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend.

N.Y. Media Fumbles, Fights Its Way Through Sandy

It was the biggest storm in New York in nearly 80 years, and while most of the city's media were prepared to meet the challenge, some were not. For example, the flooding on the floor of the New York Stock Exchange did not, in fact, take place.

LinkedIn to Issue IPO on NYSE

Networking site LinkedIn said in a filing on Wednesday that that it would list its IPO on the New York Stock Exchange, reported the New York Times’ Deal Book.