Even a 224-year-old can be on Snapchat these days.
Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market.
For its first day on the NYSE, digital video ad network Tremor Video priced its stock at $10—below the $11-13 range predicted by industry analysts—and then the market promptly dropped it 2.5 percent to $9.75.
The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend.
It was the biggest storm in New York in nearly 80 years, and while most of the city's media were prepared to meet the challenge, some were not. For example, the flooding on the floor of the New York Stock Exchange did not, in fact, take place.