Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other children’s advocacy groups, continues with the "Wanted" theme.
The debate in Washington over which foods should or should not be marketed to children is far from over. And with Congress getting serious about taking up tax reform, there is a new opportunity for lawmakers to use the tax code to regulate food advertising under the guise of raising more revenue for the government.
For nutritionists, when it comes to advertising junk food to kids, Nickelodeon is public enemy No. 1. Or, as the Center for Science in the Public Interest put it in a full-page ad, "Wanted."
Pressured by nutrition advocates, a Taco Bell spot that joked bringing a vegetable tray to a sports party is "like punting on fourth and one" was pulled today. Instead, the ad urged viewers to bring one of its 12-pack of Taco Bell tacos. The Center for Science in the Public Interest ratcheted up its complaint network to tweet about the ad.
Nutrition watchdogs should be pleased. Food companies are spending less money marketing to children and youth, a new Federal Trade Commission report found. Compared to 2006, food marketing targeting 2- to 17-year-olds dropped 19.5 percent to $1.79 billion in 2009.
The rise of TV cooking shows and culinary/nutrition content in magazines insures that Americans are constantly bombarded with pictures, ads and articles about food. Yet for all the focus on what we put in our mouths, people spend just over half an hour a day preparing it (half the time spent actually wolfing it down). Where we get our information also has changed.