How Nutella’s First Branded Content Series Will Spread Happiness
Brand Marketing
Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that's meant to [...]
Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease and Desist
Creativity
Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero [...]