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New Facebook Policy Bans Private Gun Sales From Its Platform and Instagram

Performance Marketing

The National Rifle Association has nearly 4.7 million fans on Facebook, but the pro-guns organization probably isn't the biggest fan of Facebook tonight.


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NRA Breaks Silence, Says Group Is ‘Heartbroken’

Brand Marketing

After four days of silence, the National Rifle Association of America issued a statement about the horrific mass shootings in Newtown, Conn.  Here's the statement it sent to Adweek late [...]

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NRA’s Social Silence

Brand Marketing

The National Rifle Association shut down a key Twitter account last summer in the aftermath of the Aurora, Colo. theater shootings. On Saturday, one day after the unthinkable shootings at a [...]

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‘Batman’ Massacre Rattles Warner Bros., NRA, Celeb Boutique

Brand Marketing

Warner Bros., the National Rifle Association and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in real-time. Warner Bros.

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Chuck Norris kicks out the vote in NRA spot

Creativity

This new NRA ad with Chuck Norris is, for the most part, a pretty insulting portrayal of gun owners as goofy, mulleted hicks. Where's the Kenny Powers cameo? Maybe the [...]