North

Columbia Sportswear Is Making Job Candidates Literally Climb Mountains for Interviews

There's been no dearth of dubious job titles in the recent years, thanks in large part to the tech boom. But outerwear marketer Columbia Sportswear is reaching for new and awesome heights with its tongue-in-cheek "director of toughness" role—and this time around, it's really making candidates work for the gig. A new ad from agency North shows potential hires interviewing for the position, largely by taking a surprise, semi-coerced trek up to the top of a mountain, only to suffer the verbal abuse of an HR rep camped out 8,000 feet above sea level. Because if they really are qualified, such trivial exertion and feeble taunts shouldn't faze them at all.

Oregon Agency Responds to HBO Skit: ‘Yes, John Oliver, We Are Stupid F*cking Idiots’

When John Oliver mercilessly skewers an ad because the taxpayer-funded product it promoted flopped, what's the agency that created the ad to do? One option would be to ignore it. Another would be to write a lengthy public defense.

Columbia Sportswear Hires North for Fall 2014 Creative

Creative work on Columbia Sportswear is returning to the brand's Portland, Ore., hometown, after spending some five years further down the Pacific Coast.