North Face

5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, […]

Brands Love Virtual Reality’s Potential But Want the Medium to Become More Accessible

It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual festival's 30th year. But while the nascent space is still heating up with consumers trying VR for the first time, brands say a lot more people need to experiment with the emerging technologies.

Draftfcb Helping to Brand U.S. Freeskiing From Scratch

Draftfcb New York recently got an interesting assignment from the United States Ski and Snowboard Association—to help build the brand identity for U.S. Freeskiing ahead of the first-ever freeskiing Olympic events, set to take place at the 2014 Winter Games in Sochi, Russia. Check out the new logo above.