America's biggest ad spender is putting its North American media business into review, according to sources.
Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on the agency. This time, however, Sable has picked a consummate insider: Alex Hughes.
Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman, who left in late 2013 to become global CCO at Wunderman.
A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of Canada’s most well-known agency networks, Cossette, according to sources.
UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review.
JWT has found a new head of analytics for North America. Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her new shop, Avery reports to Robin Bardolia, chief strategy officer for North America.
Rich Rosenthal, whom Havas Worldwide hired today as head of content for North America, brings a broad range of experience to the role, having worked at the Time Warner Global Media Group, Warner Bros. Television and creative shops like Young & Rubicam and Saatchi & Saatchi.
Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America. The review is in the middle stages, with the financial giant reviewing initial agency submissions. The submissions came in response to a request for information that Citi circulated last month. Participating agencies are now awaiting a cut.