North America

P&G, U.S.’s Largest Advertiser, Is Putting Its North American Media Business in Review

America's biggest ad spender is putting its North American media business into review, according to sources.

This Time Y&R Picks an Insider to Lead Business Development

Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on the agency. This time, however, Sable has picked a consummate insider: Alex Hughes.

DigitasLBi Fills Top Creative Role in North America

Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman, who left in late 2013 to become global CCO at Wunderman.

China’s BlueFocus Is About to Acquire This North American Advertising Player

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of Canada’s most well-known agency networks, Cossette, according to sources.

Ava Jordhamo Takes COO Role at ZenithOptimedia

ZenithOptimedia North American president Ava Jordhamo is assuming a new role at the media group.

UM Wins Build-A-Bear Workshop

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review.

JWT Gets a New Analytics Chief

JWT has found a new head of analytics for North America.Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her new shop, Avery reports to Robin Bardolia, chief strategy officer for North America.

What ‘Raymond’ Creator Phil Rosenthal Taught His Brother

Rich Rosenthal, whom Havas Worldwide hired today as head of content for North America, brings a broad range of experience to the role, having worked at the Time Warner Global Media Group, Warner Bros. Television and creative shops like Young & Rubicam and Saatchi & Saatchi.

Citi Reviews Direct Marketing Business

Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America.The review is in the middle stages, with the financial giant reviewing initial agency submissions. The submissions came in response to a request for information that Citi circulated last month. Participating agencies are now awaiting a cut.

Y&R Finds N.A. Strategy Chief at Burnett

Hope Cowan embraces the challenge of reinventing storied brands. Well, she'll certainly get that chance in her new job as North American chief strategy officer at Young & Rubicam.