Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media
Brand Marketing
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]
Can LivingSocial Bounce Back?
Brand Marketing
After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers [...]
The Death of the Tagline
Brand Marketing
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.
Nordstrom Launches First Work From Mekanism
Brand Marketing
There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom.
Pinterest Marketing Service Leverages Influencers
Performance Marketing
HelloSociety today has unveiled a suite of Pinterest marketing products that includes analytics, a contest platform and creative tools. But its chief application centers on what the Santa Monica, Calif.-based [...]
Shoppers Prefer Easy Returns Over Quick Shipping
Brand Marketing
In the ongoing battle for customers, more and more merchants (Nordstrom, eBay and Walmart among them) have been dangling the carrot of same-day delivery. It’s an enticing idea—and one that [...]