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The Effectiveness of Pop-Up Shops and Partnerships

Performance Marketing

During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity: A section of Grand Central had been converted [...]


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Why Designer Tech Accessories Are a ‘Smart’ Bet This Holiday Season

Performance Marketing

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases.

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This Week’s Must-Haves: a Vertical Turntable to Show Off Your Vinyl

Brand Marketing

This week, Adweek is highlighting a turntable that plays records vertically, headphones designed for sleeping, a 3-D printing pen and more. Take a look! 

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This Salt Lake City Agency Uses Complex Data to Help Campaigns Succeed

Brand Marketing

Specs Who (L. to r.) CEO Curtis Thornhill with consulting principal Paige Griffeth and principal analyst Jacob Case What Digital marketing agency Where Salt Lake City

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These Are the Big Brands Advertising on Apple’s New Music Service

Performance Marketing

McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30.

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Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

Performance Marketing

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins.