Correction … and Why The Nook is Promising
I'm really excited that we have the Nook out there. Not just because it's yet another device that you can access digital magazines on.
Amazon’s Publishing Plans Cause Rivals Some Unease
Performance Marketing
Earlier in the week, Amazon announced that it was hiring Laurence Kirshbaum, the former CEO of Time Warner Book Group, to head a new publishing imprint. This seems like an [...]
John Malone Explains Barnes & Noble Bid
Brand Marketing
John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion.
People Actually Spotted Reading in Barnes & Noble’s Nook Ad
Creativity
People still love books. No, really, says Barnes & Noble. In the wake of last year’s declining sales of physical books, the retailer kicked off a media blitz this week [...]