Nook’s VP of Marketing on “Delivering An Experience” on Ereaders
I spoke with Jeanniey Mullen, VP of Marketing for Nook. Jeanniey spent five years developing and marketing Zinio's award-winning digital magazine newsstand. She took from that experience a deep understanding [...]
Data Points: Tablet Advertising
Performance Marketing
Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago [...]
Publishers’ Online Headache
Performance Marketing
With mobile devices, magazines have more ways than ever to distribute their content—and more ways of getting ripped off. Like the music and movie businesses before them, magazines are getting [...]
Tylenol Recovers
Brand Marketing
After years of recalls and plant shutdowns, the pain reliever’s reputation bounced back, landing it at the top of YouGov BrandIndex’s list of brand gainers for the month of May.
Will the Kindle Fire Be an iPad Killer?
Performance Marketing
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating [...]