Retailers Hope to Bag Rivals’ Customers on Twitter
Performance Marketing
Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers [...]
Firehouse Combines Business Consulting With Advertising Work
Brand Marketing
Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency
Nokia Says Glowing Review of Its Own Phone Wasn’t Really a Review
Creativity
Nokia became a bit of a laughingstock among tech bloggers yesterday, when the brand published a glowing review of its own phone, the Nokia Lumia 620, on its own blog, [...]
Wieden, Beyond ‘Halftime’
Brand Marketing
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.
Nokia Apologizes for Deceptive Ad About Image Stabilization
Creativity
When advertisers get caught blurring the line between fact and fiction, the Internet can quickly and mercilessly bring their transgressions into focus. Case in point: Nokia has apologized for [...]
Nokia Marks North American Return With Lumia 900 Campaign
Brand Marketing
You remember Nokia, playing Snake on a chubby black-and-white antennae phone. Back then you never saw touchscreens, Angry Birds or Siri coming. Neither did Nokia.