Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The brand's annual media spending totals about $120 million.
Agencies from Boston, New York and outside Detroit have reached the final round in the Papa John's creative review. The pizza maker identified the finalists as New York shops BBDO and Grey, Arnold in Boston and Doner in Southfield, Mich. Papa John's spends an estimated $120 million in media annually.