Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?
Brand Marketing
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense [...]
Nivea Apologizes for Wanting to ‘Re-Civilize’ Black Man
Creativity
Oh, those uncivilized black people—when will they get with the program? Perhaps they should try Nivea's grooming products! That's the message of the "Re-Civilize Yourself" Nivea ad above, as a [...]