How Not to Be a Tone-Deaf Brand
Performance Marketing
Pepsi is clearly not the only brand to take a wrong turn in their ads or other communications. A few recent examples include Match.com, Nivea, and most recently, United Airlines. [...]
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen
Creativity
Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen? Tell an overstimulated kid to wait 15 [...]
FCB Basks in the Sun With Mobile Grand Prix for Nivea’s Beach Bracelet
Brand Marketing
CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its [...]
Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach
Creativity
Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that [...]
Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone
Creativity
A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes [...]
Nivea Runs Comedy Series With Damon Wayans, Jr.
Performance Marketing
Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr. [...]