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You Loved Bobblehead Bret Michaels So Much That Nissan Gave Him His Own Ad Campaign

Creativity

Bobblehead Bret Michaels sure drives a hard bargain. Must be the frozen stare and the defiant stance. You should probably take him along on your next car-buying venture. You want [...]


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7 YouTube Stars Help Tease Nissan’s Return to the Super Bowl

Brand Marketing

Nissan has turned to YouTube stars to build buzz around its first Super Bowl appearance in 18 years.

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Nissan Returns to the Super Bowl for the First Time in 18 Years

Brand Marketing

After nearly 20 years on the bench, Nissan USA will run a 60-second spot during the 2015 Super Bowl. The Nashville-based company's last Super Bowl ad ran in 1997, but according [...]

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#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian

Performance Marketing

It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine.

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Brands Try to #BreakTheInternet by Jumping on Kim Kardashian’s Nude Cover Photo

Performance Marketing

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and [...]

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Here Are Forbes’ 50 Most Influential CMOs of 2014

Brand Marketing

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.