How Star Wars’ 5 Biggest Brand Partners Activated Around Rogue One
Creativity
For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a [...]
What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices
Performance Marketing
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad [...]
Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week
Performance Marketing
There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling:
Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike
Performance Marketing
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
As More Marketers ‘Go Rainbow,’ Is a Boom in LGBT Specialty Shops on the Horizon?
Brand Marketing
Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose [...]
Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie
Brand Marketing
In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data.