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How Star Wars’ 5 Biggest Brand Partners Activated Around Rogue One

Creativity

For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a [...]


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What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Performance Marketing

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad [...]

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Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week

Performance Marketing

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling:

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Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Performance Marketing

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.

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As More Marketers ‘Go Rainbow,’ Is a Boom in LGBT Specialty Shops on the Horizon?

Brand Marketing

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose [...]

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Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Brand Marketing

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data.