For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a more awkward title than even the prequel trilogy accomplished. The movie's story is … well … it's basically the one told in the opening crawl of the original Star Wars, the one we all started calling Episode IV or "A New Hope" just in the last 15 years or so. Felicity Jones plays Jyn Erso, the daughter of the man who helped design the Death Star, the technical terror that's part of the Empire's master plan to solidify its rule over countless planets. Jyn is a bit of a hellraiser who's recruited by the Rebel Alliance to help steal the plans for the ultimate weapon in the universe. So, she and a ragtag bunch of Rebels go undercover to try to uncover the space station's weak spots. The movie has received a big campaign, with a handful of trailers and plenty of TV spots that show Jyn and her multicultural crew, as well as Ben Mendelsohn as Orsen Kerrick, the Imperial officer they're hoping to foil—and a few hints at involvement by Darth Vader himself. There have also been significant efforts from a core group of five companies who signed on as promotional partners and who have used the movie as a springboard for their own efforts. Let's take a look at what they've been doing:
If you're an environmentally conscious freelancer who loves to travel, rejoice! Nissan just crammed a personal office into the back of an electric van. There are all the basic necessities—chair, desk, Wi-Fi, charging station for your phone—plus some nifty perks, like a Bluetooth speaker, a mini fridge and an espresso machine that rises mechanically out of the counter like some miracle altar to the gods.
For the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels.
TBWA has rehired Neil Dawson to serve as global executive creative director at Nissan United, the dedicated multi-agency unit that Omnicom launched in 2013 to serve the Japanese auto giant.
When it comes to automotive advertising, sometimes it pays to toss out the driver's manual, ignore the rules of the road and veer off in an unexpected direction. Take Nissan, which scored a coup this week with "Shoulders of Giants," a surprising 90-second spot from TBWA\Chiat\Day that's generated considerable buzz in the industry and among consumers.
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those listeners, drivers will soon be able to devote their time and attention to any number of diversions. Want to catch up with your favorite Netflix series as you're stuck on the highway?
There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling:
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose global spending power is estimated at $3.7 trillion—and as high as $885 billion in the
In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data.