8 Types of Real-Time Marketing, and the Brands That Got It Right
Brand Marketing
Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean [...]
Wii U Commercial Is a Spectacular Dubstep Disaster
Creativity
Some readers felt we were being premature when we announced the death of dubstep at the hands of advertising earlier this year. But now you're going to wish we'd been [...]
Fast Chat: IGN’s Executive Editor Richard George
Performance Marketing
Did Nintendo just sneak into the battle for the digital living room?
Penélope Cruz Sprouts Mario Mustache in Nintendo Ad
Creativity
Penélope Cruz is adorable. She's also an incredibly talented actress, though you wouldn't necessarily know it from this new commercial for Nintendo, which focuses mostly on her—and her sister Mónica's—ability [...]
Nintendo Promises to Revolutionize TV, Somehow
Performance Marketing
Nintendo wants to steal some of Xbox’s—and maybe Apple’s—living room thunder before it’s too late. And today, during the company’s press event at E3, it boldly promised to do just [...]
Nintendo Courting Media Partners for New Wii
Performance Marketing
The Xbox 360 is proving to be such a popular media entertainment device that even Nintendo wants one of its own.