In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
This week, the Adweek staff is highlighting Nintendo's new (and improved) NES system, Timex's subtly smart watch, Stubbs & Wootton's snarky slippers and more fun holiday gifts. Take a look!
It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape.
Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.
This week, the Adweek staff is highlighting a waterproof iPhone camera case, Nintendo-inspired kicks, a Bluetooth-enabled lock and more. Take a look!
There was a time that having a Game Boy meant you owned the coolest toy on the market. Today's kids, however, don't think it's worth writing home about.
YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels in March.
Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the h
Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean […]