Ikea Adorably Recreated Its Catalog in Animal Crossing
Brands have, like many of us, been pretty obsessed with Animal Crossing: New Horizons as the game has become an iconic aspect of quarantine life in 2020. That’s not to [...]
This Week’s Must-Haves: a Case That Turns Your iPhone Into an Underwater Camera
Brand Marketing
This week, the Adweek staff is highlighting a waterproof iPhone camera case, Nintendo-inspired kicks, a Bluetooth-enabled lock and more. Take a look!
Fine Bros. Discover Kids Don’t Like Game Boys Anymore
Performance Marketing
There was a time that having a Game Boy meant you owned the coolest toy on the market. Today's kids, however, don't think it's worth writing home about.
The 10 Best Brand Channels on YouTube
Brand Marketing
YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest [...]
Check Out the Top 10 Brands on Tumblr
Performance Marketing
Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the h
Nintendo Adds Deutsch L.A. to Its Roster
Brand Marketing
Deutsch LA has filled the hole where Sony PlayStation used to be.