Nintendo

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

This Week’s Must-Haves: Nintendo’s New NES Is a Total ’80s Throwback

This week, the Adweek staff is highlighting Nintendo's new (and improved) NES system, Timex's subtly smart watch, Stubbs & Wootton's snarky slippers and more fun holiday gifts. Take a look!

Infographic: Pokemon Go Could Be What Farmville Never Was—Successful

It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape.

In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter

Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.

This Week’s Must-Haves: a Case That Turns Your iPhone Into an Underwater Camera

This week, the Adweek staff is highlighting a waterproof iPhone camera case, Nintendo-inspired kicks, a Bluetooth-enabled lock and more. Take a look!

Fine Bros. Discover Kids Don’t Like Game Boys Anymore

There was a time that having a Game Boy meant you owned the coolest toy on the market. Today's kids, however, don't think it's worth writing home about.

The 10 Best Brand Channels on YouTube

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels in March.

Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the h

Nintendo Adds Deutsch L.A. to Its Roster

Deutsch LA has filled the hole where Sony PlayStation used to be.

8 Types of Real-Time Marketing, and the Brands That Got It Right

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean […]