It Was Apple’s Event, But These 4 Brands Got to Share the Spotlight
Performance Marketing
Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a [...]
Q&A: Nike’s CMO on the Brand’s Olympics Campaign Highlighting All Kinds of Athletes
Brand Marketing
Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to [...]
Ad of the Day: Nike Celebrates the ‘Iron Nun’, an 86-Year-Old Triathlete With God on Her Side
Brand Marketing
Next time you think you're getting a bit too creaky for an afternoon run or early morning ride, think about Sister Madonna Buder. The 86-year-old nun is a record-breaking Ironman [...]
Ad of the Day: Chance the Rapper Pens Nike’s New Anthem to Unite USA’s Basketball Teams
Brand Marketing
The Olympics is an amazing time. It's a time when athletes who spend most of the season as rivals come together for their country, set egos aside and unite as [...]
How Nike Brilliantly Ruined Olympic Marketing Forever
Brand Marketing
Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic [...]
Nike’s Latest Ad Stars Chris Mosier, the First Transgender Athlete on a U.S. National Team
Brand Marketing
Chris Mosier, the first transgender athlete to make a U.S. national team, is the star of Nike's latest 30-second spot. The effort, from Wieden + Kennedy in Portland, is part [...]