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The Most Engaging Brand Content of 2016, Month by Month

Brand Marketing

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]


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First Managing Director of Runner’s World Discusses the Brand Ahead of NYC Marathon

Brand Marketing

Specs Current gig Managing director, Runner's World Previous gig North America digital brand director, Nike Age 34

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Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs

Brand Marketing

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.  LeBron James scored a triple double for the league's defending champions, [...]

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How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

Performance Marketing

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service.

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Creative Shop Curtis Birch Knows How to Make Compelling Documentaries for Brands

Brand Marketing

Specs Who Founder Richard Yelland (l.) What Creative agency and production firm Where Santa Monica, Calif.

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The Nike Mag Self-Lacing Sneakers Are Finally Here, but They’re Only Making 89 Pairs

Branding

The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months [...]