‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece
The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” [...]
Does Nike’s New Ad With Nick Kyrgios Make Light of Mental Illness?
Creativity
Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message [...]
Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad
Brand Marketing
Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It's just that much ethereal eye candy, set to a [...]
It Sounds Obvious, but to Be Trusted, Brands Must Be Honest
Brand Marketing
After the nastiest, most mean-spirited presidential campaign in modern history resulted in a new presidency that will be markedly different from the last eight years, many questions remain about whether [...]
Kyrie Irving and Questlove Play an Unstoppable Duet for Nike
Creativity
When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo. The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the [...]
Kevin Hart Goes Way Off the Grid in W+K’s Odd, Amusing Ads for the Apple Watch Nike+
Creativity
Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc. But he's [...]