Nike

Does Nike’s New Ad With Nick Kyrgios Make Light of Mental Illness?

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. 

Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad

Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It's just that much ethereal eye candy, set to a snippet of the performer's new song, "Trust in Me."

It Sounds Obvious, but to Be Trusted, Brands Must Be Honest

After the nastiest, most mean-spirited presidential campaign in modern history resulted in a new presidency that will be markedly different from the last eight years, many questions remain about whether the divided country can overcome its deep lack of trust in our government, the media, and many institutions.

Kyrie Irving and Questlove Play an Unstoppable Duet for Nike

When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo.The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the Kyrie 3 sneaker. The Cleveland Cavalier point guard dribbles, crossing over and changing tempo with dizzying precision, while the Roots drummer and frontman, nee Ahmir Khalib Thompson, throws off rapid-fire syncopations.

Kevin Hart Goes Way Off the Grid in W+K’s Odd, Amusing Ads for the Apple Watch Nike+

Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc. But he's also a frequent runner who recently made the life-changing decision to start using an Apple Watch Nike+ to track his workouts—and it led to some very strange places, according to this amusing new Nike campaign by Wieden + Kennedy Portland. 

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run

Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful, claustrophobic campaign from Wieden + Kennedy—encouraging us to get away from the screens and go for a run. 

Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."

The 10 Best Ads of 2016

It’s been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek’s picks for the 10 best ads […]

Here’s the Lovely Salute to the Cubs That Nike Aired After the Final Out of the World Series

Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which used the first ad slot after the final out of Game 7 to air the spot below from Wieden + Kennedy—a lovely, quiet salute to the positive spirit of the team during its 2016 playoff run.