Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke a little fun at himself.Tiger gives his pursuit of No. 15 a quick, humorous mention in this entertaining Nike Golf spot from Wieden + Kennedy, which also stars Rory McIlroy, Michelle Wie, Charles Barkley and Bo Jackson (who utters a certain familiar phrase from an old, old, old W+K campaign for Nike). Comedian Keegan-Michael Key provides the voiceover.
This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to the most "grizzly" loads.
Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The 23-year-old Northern Irish golfer makes his Nike ad debut alongside Tiger Woods in this Wieden + Kennedy spot, which in its first 24 hours on YouTube amassed a gazillion views. (Actually, about 2.5 million.) Tiger and Rory compete in a fantastic driving-range competition and send balls sailing for miles to land in various cups of all shapes and sizes around town. "Just trying to keep up with the old guy," Rory teases. "Is that your real hair?" Tiger quips. Whatever. Golf sucks. The spot is amusing, reminiscent of McDonald's game of horse between Larry Bird and Michael Jordan. It's more entertaining than the unfathomably popular Turkish Airlines ad with Leo Messi and Kobe Bryant, which has been viewed—and I'm only barely exaggerating—by every human being who's ever lived on the planet. The Nike ad is awkwardly titled "No Cup Is Safe," inspiring snarky comments (quickly purged, but just as soon replaced) about bra sizes, shafts and "No hole being safe" when Tiger's around. I take back what I said before. Golf rocks! Credits below.