Infographic: What Music Festivalgoers Are Buying, Posting and Sharing
Brand Marketing
Summertime is here and more people are getting outdoors, especially for large music festivals. But just because everyone is outside enjoying the weather and music doesn't mean they'll be equally [...]
Why Nielsen’s Ambitious Total Audience Measurement Won’t Be Used During the Upfronts
Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a single metric, would [...]
Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics
Performance Marketing
In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads.
Time Warner and Nielsen Will Study How Virtual Reality Affects the Subconscious
Performance Marketing
Time Warner and Nielsen are partnering up to study how video content affects the actual hearts and minds of those viewing short-form video and virtual reality.
How Millennials Consume TV Depends on Which Stage of Life They’re In
There's a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in "rapid [...]
With Its Total Audience Measurement Rollout Delayed, Nielsen Will Share More Connected TV Data
Networks will have to wait a few months longer for full access to Nielsen's new Total Audience Measurement data, but in the interim, the company is preparing to share more [...]