Demographics or Data: Which One Will Dominate Future Ratings Measurement?
Nielsen is rolling out its total audience measurement tool by next March, and the company is already looking ahead to how it—and the industry—will measure viewing habits into the next decade.
Nielsen Will Finally Stop Using Paper TV Diaries in 2018
RIP, Nielsen paper TV diaries. Eventually. Nielsen is finally phasing out its antiquated paper TV diary ratings system, which it still uses to record ratings in 140 local markets. The [...]
This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other
Performance Marketing
YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.
Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years
Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according [...]
U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year
If you feel like you're spending more time than ever before watching and streaming content, you're right.
How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods
Brand Marketing
The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to [...]