How AI Analytics Are Boosting Campaign Performance Through Real-Time Optimization
Have you ever actually optimized a marketing campaign in real time? Chances are you haven’t. And you’re not alone. Even the most advanced marketers have taken only relatively rudimentary approaches [...]
NBCUniversal Says Nielsen’s Total Content Ratings Aren’t Ready, Wants to Delay Rollout
NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release."
Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics
Performance Marketing
In light of its recent video fiasco and growing pressure from advertisers to open up its s
Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office
Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports [...]
Nielsen Marketing Cloud Just Improved Its Digital Couponing Targeting Tools
Performance Marketing
Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales.
Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere
Brand Marketing
After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their [...]