Nielsen Twitter TV Rating

Twitter’s Periscope Launch Is an Unintentional PR Coup for an Agency Called Periscope

What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax and watch a lot of accidental buzz roll in.  

Noisy Chiefs Fans Top Nielsen’s TV Twitter Ratings


Twitter, Kantar Expand Global Data Partnership

Twitter and marketing data agency Kantar have expanded their relationship.

Commercial Breaks Aren’t Twitter Breaks

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries.