Infographic: Exclusive Look Inside Nielsen Ratings Shows Who’s Watching and When
It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond [...]
Update: Oscars Ratings Rise 11 Percent
Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have str
Viacom/DirecTV Faceoff Takes Its Toll on Ratings
The longer the Viacom/DirecTV dispute goes on without an agreement—and it's in its first full week now, which is a very long time for this sort of thing—the more likely [...]
Nielsen Picks Up Vizu to Strengthen Ad Reporting Services
Performance Marketing
Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today.
NBC Scores With U.S. Olympic Team Trials
If the ratings for the U.S. Olympic Team Trials are any indication, NBC is on track to put up some huge deliveries in London.