Nielsen Catalina Solutions

How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to a new study presented today by Nielsen Catalina Solutions at the Advertising Research Foundation's Audience Measurement 2016 conference in New York.

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos move boxes of Pop-Tarts off shelves.

Nielsen and Kraft Pilot New Brand Tracking Tool

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy.

CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season

Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.”

As Google and Others Struggle in TV, Simulmedia Sees Some Traction

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division.

Catalina: Marketers Waste Millions on Wooing Demos

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system.