How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods
Brand Marketing
The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to [...]
Catalina: Marketers Waste Millions on Wooing Demos
Brand Marketing
Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system.