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An All-Star Cast Pitches String-Free Headphones in Anomaly’s First Work for Beats by Dre

Brand Marketing

Last month, when Apple announced that its latest iPhone would lose the headphone jack in favor of bluetooth headphones, some consumers weren't so fond of the choice.


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Mariah Carey, Nicki Minaj Split With American Idol

Convergent TV

The American Idol exodus continues apace, as pricey divas Mariah Carey and Nicki Minaj have decided to leave the show after a single season.

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Why Everything You Think You Know About American Idol Is Dead Wrong

Convergent TV

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that [...]

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Steady as She Goes: Night 2 of Idol Holds Up

Convergent TV

The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo.

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Mixed Ratings Results for Returning Idol

Convergent TV

Season 12 of American Idol got off to a somewhat iffy start as the two-hour premiere failed to live up to last year’s debut.

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Nicki Minaj Becomes the Bride of C-3PO in New Fragrance Ad

Creativity

Perfume ads are often total nonsense, especially when they're for celebrity fragrances. So, it's no surprise that Nicki Minaj has tweeted out a baffling new commercial for her first signature [...]