Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's upfront "by going out early."
When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred position in the public eye, it is pretty much a given that each corporation will start running ads telling everyone who will listen why the other sucks.
Looks like Mickey is giving up Capri-Sun and Lunchables—but it may be its competitors who feel the pinch. The Walt Disney Co. will adopt stricter in-house nutritional standards for companies buying advertising on its radio and television networks starting in about 2015, multiple sources confirmed this morning.
Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Schlessinger-Brett will be replaced at Nick by Michael Hollis, who was upped from account manager to director, and will report to vp of new business Lauren Buerger.