No Ads for New Nickelodeon Channel (Yet)
My Nickelodeon Jr. is set to launch on Verizon in the coming months—and presumably on other systems soon thereafter—but there's one thing you won't be seeing on the network at [...]
Viddiverse Is Designed to Be a YouTube/Vine for Kids
Performance Marketing
"Just one more video and that’s it.”
MTV Networks Come Back With Stronger Ad Sales Than Last Year
Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a [...]
Your iPad Is Now Your Kid’s TV
Performance Marketing
Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.
Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad
Brand Marketing
Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other [...]
Analyst: Netflix Deal Is Cannibalizing Cartoon Network’s Linear TV Ratings
The post-Netflix results are in and they ain’t pretty for Cartoon Network, according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service [...]