iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding
Performance Marketing
Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with [...]
McCann Hires North American President
Brand Marketing
McCann Erickson has hired digital exec Hank Summy as North American president, filling the vacancy left by former president Robert LePlae's mid-September exit, the agency announced Friday.
L’Oréal Burns Beauty Village
Brand Marketing
Less than two months after it trumpeted the creation of Beauty Village, a stand-alone unit to handle L’Oréal and its Maybelline brand, as an “innovative, collaborative model,” McCann Worldgroup is [...]
It’s Not All About the Data
Brand Marketing
Is data crunching overwhelming intuition in the making of ads these days?
McCann Erickson’s Layoffs Affect 25-30 Staffers
Brand Marketing
Sources now estimate that 25 to 30 staffers lost their jobs in Thursday’s round of layoffs at McCann Erickson New York.
Mediabrands Ventures Chief Matt Freeman Named to Top Innovation Role at McCann Erickson
Brand Marketing
McCann Worldgroup chief executive Nick Brien has hired his global chief innovation officer. Matt Freeman, who joined Worldgroup parent Interpublic as the CEO of Mediabrands Ventures in January, 2010, is [...]