Will Controversial Sports Team Names Be Gone in Five Years?
Brand Marketing
Could the National Football League’s Washington Redskins and other pro teams with names that some groups and individuals find offensive shed those monikers sooner rather than late? Perhaps in the [...]
Ad of the Day: StubHub
Brand Marketing
StubHub’s unnerving Ticket Oak is back, and this time the arboreal altruist is in the throes of acute caffeine intoxication.
Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut.
NHL Apologizes to Fans in Newspaper Ads
Creativity
Sorry is as sorry does. Case in point: The National Hockey League is placing full-page apology ads in major U.S. and Canadian newspapers in the run-up to resumption of play [...]
NHL Lockout Ends
The National Hockey League and the players' association this morning reached a tentative agreement to end a lockout that wiped out 625 regular season games and left fans and network [...]
Burke: NBC Profits ‘Could Be Dramatically Higher’
NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that [...]